Shoe Dog
Top 15 Lesson from book -"Shoe Dog " #1 Things Were Tough at the Beginning Despite Nike’s current success, the earlier decades of the company were rife with financial struggle. The company was originally called Blue Ribbon Sports and it verged on bankruptcy for about 20 years before going public in 1980 and became solid enough financially that Knight did not have to worry about going under. #2 The Goal Was Always Quality Possibly one of the biggest ways in which Nike beat the rest of the competition was the constant focus on quality and innovation. Knight and his team were always looking at ways to improve the quality of their product rather than turning out lots of subpar shoes at rock-bottom prices. Knight himself spent many days tearing apart and putting together shoes himself to figure out what worked. #3 Knight Wasn’t Interested in Advertising Phil Knight wasn’t originally very impressed with advertising and didn’t recognize its value in his company plans. Even when Nike...